Circulation Figures/The Reader

Circulation 30,000

81% of readers are male and the overall average age is 44
72% agree that fishkeeping magazines are most influential when thinking about new gear and equipment.
Readers will pick up each issue of Practical Fishkeeping on average 8 times.
97% of readers look at adverts within the magazine,
95% have visited a website as a result of seeing it in the magazine in the last 12 months.
89% have brought something for their fishkeeping interests after seeing an advert in a magazine.
Combined, they spent almost 7 million on gear in the last year, with quality and reliability being their main concerns when buying new gear and equipment.
The average reader has been interested for 18 years and spends 5 hours a week on their hobby.