Our Reader, Your Customer

Our Reader, Your Customer
Garden News is the fastest growing publication in the UK with a current ABC* of 34,881 copies sold a week (Jul - Dec 2018)!

• Average age is 63yrs old where as our new audience are twice as likely to be under 45 than the average Garden News reader
• Average Household income of £32k
• 68% are ABC1
• 60% Female audience
• They’ve been interested in gardening for an average of 28 years and are active all year round, spending on average 6hrs in the garden over winter and 15hrs in the summer.
• They spend in excess of £31 million on gardening products every year
• 84% of purchasers of Garden News believe that quality is more important than price when buying garden products and services
• 87% agree that gardening magazines are the most influential source when choosing products

Garden News, the trade’s number 1 choice for its advertising, carrying more core gardening adverts than any other publication in the UK.

Source’s – Circulation sourced from audited ABC certification, all other statements sourced from TGI, NRS, NMR and Bauer Research

*What does ABC mean to me?

ABC stands for Audit Bureau of Circulation. It is an advertiser’s guarantee that a magazine such as Garden News has had its circulation independently verified and that the figures given to you can be trusted and confirmed by a certificate. Any publisher can apply to become a member of ABC. It costs the publisher around £500 to have their titles ABC’d, which to many publishers, including Bauer, is seen as an investment instead of an outlay. There are some publishing companies that choose not to be members of ABC. This could be down to the cost or the fact their title is not producing the copy sales that it claims to be.
If you choose to be involved with a non ABC’d title then you do not have any guarantees regarding its circulation figure and please be aware that print-run figures are not an accurate guideline. Choosing the lowest rate may seem like a wise business decision but, if you choose a magazine without an ABC, you can’t be sure you’ll reach a guaranteed number of potential customers. In some cases paying a slightly higher rate but having a guaranteed circulation gives you the peace of mind that you know exactly how many potential customers you are reaching. At Bauer we believe that ABC is extremely important to our titles as we and other publishers measure our success by how well our circulation figures are performing.