How effective is our advertising?
• 71% describe themselves as ‘keen photographers’, and a further 10% describe themselves as ‘pro photographers'
• Combined, Practical Photography consumers spent more than £41m on cameras and lenses in the last 12 months
• Practical Photography consumers also spent more than £30m on accessories in the last 12 months
• 82% agree that photography magazines are most influential when thinking about buying gear & equipment