A glossy 148 page magazine covering the new wave of café racers, trackers, scramblers, bobbers and related clothing and lifestyle content.
Built is for riders who like being different. You can ride in gangs, hang-out in bike shops or mingle with the crowds at big events, but motorcycling is fundamentally an individual thing. It's about you, your bike and the road.
Whether your favoured style of motorbike is a cafe racer, scrambler, brat tracker or bobber, it's about making your bike work for the roads you ride, whether you're carving B-roads, or surfing city streets.
There are no rules to personalising bikes. Some of us go the whole hog and create our own parts, our own machine. Some are happy with a few bolt-ons and a lick of paint. Some of us like the idea of a pristine motorcycle, others prefer the patina of a well-used old bike.
But everyone who chooses not to ride a standard production model shares one attribute: they like to be different. And not just in the style of the machine, they want to do their own thing too. And the beauty is, there's no right or wrong. It's all inclusive.
And that's the essence of Built. Enjoy the mag.